Our Story

It began in 1994 with a simple idea: introduce a European style auto decal here in the USA. Suddenly, EUROS were born – a sophisticated version of the traditional bumper sticker and a tasteful way to show enthusiasm for your favorite school, state or resort. The brainchild of Earle F. Williams and the cornerstone of Euro Decals, our initial success began with the simple green and white VT design that was quickly in demand in retail outlets, country stores and ski areas throughout our home state of Vermont. From there our inventory of stock designs grew to include our neighboring state of New Hampshire and the Adirondacks region of New York. Resort areas down the East Coast – Block Island, Nantucket, Martha’s Vineyard, Newport, Hilton Head, Kiawah Island – carry our Euro designs. And you can find over 95 dog breed silhouette decals at discriminating pet shops all across the country.

Earle Williams
Founder of Euro Decals and
Chief Bottle Washer from 1994 – 2015

Our in-house designers work with countless schools throughout New England, producing decals and magnets that allow students and parents to show their school pride. We work with non-profit organizations, small country stores, large professional associations, churches and sports teams.

Home base on the Mountain Road
in Stowe, Vermont

Although the oval decal is our namesake and still our most popular product, we love the opportunity to help customers mark their territory in other fun and clever ways. We are constantly on the lookout for new product ideas, including screen-printed apparel, embroidered hats, logoed glassware and oversized custom-shaped magnets. Whether we are starting from scratch or working with a logo you already love, we aim to create unique designs that exceed your expectations.

Quality Control

Collectively we are runners, hikers, bikers, skiers, hockey players, parents, artists, beer drinkers and dog lovers. We love what we do, where we do it (even in mud season!) and we look forward to having you as part of the Euro Decals family.